15 December 2011
The internet and social media have changed the way many people receive or seek information about health issues and health care, and as a result the Pharmaceutical Society of Australia has launched its Guidance for Pharmacists on Contributing to and Using the Internet or Social Media.
The guide, developed in consultation with a wide range of stakeholders including social media experts and medical professionals, recognises the responsibility on health professionals using these media to ensure accuracy, relevance of information and confidentiality of patient details.
National President of the PSA, Grant Kardachi, said pharmacists using the internet and social media for professional purposes needed to create and maintain an environment of trusted relationships to assure high-quality information and services.
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